Digital marketing is the backbone of modern business growth. It refers to promoting products or services through online channels such as search engines, social media platforms, websites, email, and paid advertisements. Unlike traditional marketing, digital marketing allows businesses to reach the right audience at the right time with measurable results.
In today’s digital-first world, customers search online before making purchasing decisions. A strong digital presence helps businesses build trust, increase brand visibility, and generate quality leads. Whether it’s a small startup or an established brand, digital marketing ensures long-term growth by connecting businesses with their target audience effectively.